After dominating motorcycle market in Pakistan for decades with successful models in the category of 70cc, 125cc and a fast emerging 100cc bike, Atlas Honda Ltd (AHL) has launched 150cc motorcycle to cater to the higher end segment. With a recent investment of $160 million ($110 million by AHL and $50 million by its vendors and group companies over the period of five years) on capacity enhancement projects, AHL is continuously working on serving the market with quality products and introducing new models.

"Under Joint Venture agreement Honda Japan contributes 35 percent of total equity of AHL. This ratio of foreign direct investment (FDI) speaks volumes of AHL's vision towards the progress of the country," the company's General Manager Plants Afaq Ahmed revealed this while briefing a group of reporters here Wednesday.

"Due to robust growth in its per capita income and emergence of strong middle class Pakistani motorcycle market is gradually shifting towards higher engine capacity. This is evident from the sales of 125cc motorcycles which increased by 18 percent from 256,304 units in 2015-16 to 301,586 units in 2016-17," he added. "To offer an array of choices for Pakistani customers Atlas Honda is enhancing product line with higher end models and in coming days we will bring more products to meet the customer's requirements," he said.

The new self start Honda 150cc motorcycle built on latest technology not only provides a steadier ride and best fuel economy in its class but also gives unprecedented safety and security features to fit requirements of Pakistani customers. Salient features include: CBF Inherent Turbo Engine Technology, ASV & ACV used for best engine performance, "High Performance Self Start System" using multiple roller bearings and spark-less brushes, 5-speed constant mesh, non-cyclic transmission for smooth gear shift.

Maintenance free powerful backup battery, die casted "Z Section Spokes" alloy rims best suited for Pakistani roads. The bike is packed with a number of safety features that cater to local needs. The magnetic ignition protection ensures use of only the original key to operate bike. Front disc brake, car type speedometer visibility, strong tail protection and protective chain guide system ensures a great riding experience with peace of mind.

Afaq Ahmed said the annual capacity of Atlas Honda plants after the expansion is 1.35 million units per annum and production figures of last year were 920,640 units. "With increased production and another production increase under consideration we foresee no demand-supply issue in near future," he added. Talking about their plans for the export of this and other models, he said that they are already exporting some existing models to Afghanistan and Bangladesh.

Copyright Business Recorder, 2017